Media brand The Dodo has announced the launch of a new pet health and wellness destination, DodoWell, debuting with exclusive launch sponsor and leading pet specialty retailer Petco. DodoWell spotlights pet wellness resources, community-first features, curated pet product picks and expert advice from friends of The Dodo.
“The Dodo has built its brand around highlighting amazing animals and the humans who champion them,” says YuJung Kim, president, The Dodo. “We’ve taken caring for animals from a niche cause into the mainstream. Ninety-seven percent of our audience consider their pets as family members, which is why we decided to lean into our fans’ love for The Dodo’s content to create the go-to destination and community, DodoWell, for pet owners who want to be the best pet parent possible.”
DodoWell will have a dedicated team of writers who are charged with building DodoWell into a trusted resource for pet owners. Its mission is to reimagine what educational pet content looks like – from the perspective of a friend who happens to be an expert in dog or cat behavior. Editorial topics will range from how to get your scared shelter cat to warm up to you, to the best veterinarian recommended toys for puppies. DodoWell articles will live on a new destination on TheDodo.com and will also be distributed across The Dodo’s social channels and daily email newsletter. DodoWell debuts alongside exclusive launch sponsor Petco, which was made possible by the advertiser’s media agency, Horizon.
“As pet parents’ trusted partner in caring for the complete health and wellness needs of their pets, we’re excited to collaborate with The Dodo to bring pet wellness, veterinary care, training, grooming and pet nutrition recommendations to pet parents via DodoWell,” says Tariq Hassan, chief marketing officer, Petco. “Our sponsorship with The Dodo is a natural fit with our mission to ensure pets and parents live happy and healthy lives together.”