On the opposite end of the movie spectrum is “Oppenheimer,” a historical drama about the creator of the atomic bomb. You wouldn’t initially think to pair a film like this with the campy, fun-loving Barbie, but viewers are planning on it.
Cillian Murphy in “Oppenheimer.” Universal Pictures
As of July 20, CNBC said more than 200,000 moviegoers booked a double feature for “Barbie” and “Oppenheimer,” and fans are creating their own merchandise to wear for the films (including a notable shirt saying, “I Survived Barbenheimer 2023”).
Given the nature and subject
from Insight Editions in October. If additional licensing deals are in the cards for this drama, expect items like this. The hype for “Oppenheimer” and for “Barbie” can be capitalized on, especially with the already millions of dollars each film has made in presales.
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