Best Day Ever: Behind the Barbie Licensing Collaborations

In the heart of London, Mattel celebrated a major milestone for Barbie with the premiere of “Barbie the Movie” and a private viewing of over 100 collaborations. From fashion, beauty and accessories to sporting goods and collectibles, the Barbie-themed collaborations showcase the IP’s versatility and the brand’s wide reach.  

The standout products in the “Barbie the Movie” range include replica IMPALA lightspeed in-line skates, protective set and roller-skating outfit worn by Barbie in the movie, O.P.I nail and beauty range, Funko POP! Figures, Montegrappa Barbie and Ken icon pens, Superga sneakers and Loungefly crossbody bags. 

O.P.I nail polish inspired by "Barbie."

Mattel, Warner Bros. Pictures. and their licensing partners illustrate how best-in-class partnerships and authentic extensions can bring a movie, and brand, to life. Mattel has evolved into an IP-led company with a full franchise approach that means kids and kidults alike can live the Barbie movie beyond the big screen through multiple touchpoints from morning to night – a fitting tribute to the versatility of a doll who turns 65 next year.