Genius Brands has also inked a raft of licensing deals ahead of the retail launch of “Rainbow Rangers,” which include Mattel (master toy), Bentex (master apparel), MacMillan Publishing (master publishing) and Bioworld (bags, backpacks), among others.
“The consumer response to Nick Jr.’s introduction of ‘Rainbow Rangers’ demonstrates that the brand’s plethora of licensing partners are on track to benefit from what promises to be one of 2019’s hottest new preschool entertainment properties,” says Lloyd Mintz, senior vice president, global licensing, Genius Brands. “Todd Gershwin and his amazing team of live stage performance professionals share our vision for this dynamic property. As a longtime producer, Todd has developed
“Rainbow Rangers” premiered on Nick Jr. on Nov. 5.
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