Multiple Grammy and American Music Award nominee, rapper and songwriter, Ja Rule, is set to take the stage at Licensing Expo’s Opening Night Party, taking place at the Daylight Beach Club, Las Vegas, on Tuesday, June 13.

Licensing Expo runs June 13-15 at the Mandalay Bay Convention Center, Las Vegas.

Ja Rule is recognized as a leading rapper, songwriter, singer, record producer and actor, debuting his career in 1999 and dominating Billboard charts with popular back-to-back hit songs and albums. Renowned for top hits like “Put It On Me,” “Between Me and You” and “Wonderful,” the international superstar has sold more than 20 million albums worldwide over 25 years, revolutionizing the world of hip-hop.

As a businessman and cultural influencer, Ja Rule understands the importance of expanding his brand beyond music. In recent years, he’s collaborated with fashion designers, as well as footwear designer, Steve Madden, on a line of dress shoes, sneakers and motorcycle-style kicks. More recently, Ja Rule has begun to broaden the reach of his brand into apparel, fashion accessories and wine. Licensing deals are in the works for card games, board games and other product categories. 

“With Ja Rule’s expertise on IP and brand extension, as well as 2023 marking the 50th Anniversary of Hip-Hop, we could not think of a more perfect industry mover and sought-after icon to mark our first-ever event dedicated to fashion in licensing,” says Ella Haynes, event director, Licensing Expo. “As a celebrated trendsetter and respected establisher of hip-hop and rap, Ja Rule brings bold energy and innovation to music, fashion, entertainment and brand identity. We cannot wait to have him perform to welcome our attendees and kick off this year’s highly anticipated expo.” 

“Ja Rule has a distinctive style that relates across generations,” says Charles Singleton, chief executive officer, TreImage, licensing agent for Ja Rule. “He’s a savvy artist, extremely smart entrepreneur, an all-around great person to work with and is truly a legend in the industry. We’re excited about finding additional collaboration and licensing opportunities for this one-of-a-kind icon.”

Daylight Beach Club, Mandalay Bay, Las Vegas

Celebrate the return of Licensing Expo and the 40th anniversary of sponsor Rainbow Brite at the opening night party, held at the Daylight Beach Club, Tuesday, June 13 from 6-10 p.m. This must-attend networking event is 21+ and will include complimentary food and drinks, followed by a cash bar and entertainment throughout the night. This event is not open to the public; exhibitors and attendees must be registered in order to attend by showing their Licensing Expo badge. Space is limited, tickets can be purchased online on the event registration form to secure your spot for $125 (Licensing International members can enjoy a 10% discount).

Register to attend Licensing Expo and the Opening Night Party.

The Opening Night Entertainment is bought to you by TreImage LLC, which will be represented at Licensing Expo in booth D114.