April 4, 2023
brand and its worldwide licensing agency,
, have announced the signing of a roster of international agents that will lead the effort for merchandising and events celebrating the upcoming historic milestone around the world, including:
Rocket Licensing for the U.K. and certain EU territories
Sagoo Licensing in France, Italy and Benelux
Harlem Plus/Jordan Kifle Agency for Germany, Austria and Switzerland
Niche Artists for United Arab Emirates and the Middle East
The Bradford License India
Versa Agency in Mexico
TPF Group Licensing for Australia and New Zealand
Mastermind Co. in Japan
“Hip-hop is a worldwide cultural phenomenon and we are so excited to see the 50th Anniversary of Hip-Hop licensing spreading from New York City, all over the country and now around the globe,” says Ice-T, celebrity and brand ambassador, the 50th Anniversary of Hip-Hop.
As part of the worldwide celebration, licensing and merchandising partners are being granted exclusive access to what is now one of the largest libraries of authentic hip-hop assets ever assembled for licensing, including images that capture moments in time: photographs of iconic performers, old-school concert flyers, commissioned art from legendary graffiti artists, images of the original b-boy and b-girl breaking crews and more.
The Brand Liaison is continuing to add select licensing, retail and agency partners as well as limited collections and collaborations with major brands that played iconic roles in the culture of hip-hop over the past five decades.
“We are so proud to have assembled a team of incredible international partners,” says
Steven Heller, president, The Brand Liaison
. “Each of these agencies brings a unique skill set and shares our mission to celebrate this historic milestone around the world.”
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