ZAG Launches Games Business, Appoints New VP

ZAG has unveiled a new games division and a new VP to head it.
License Global

October 6, 2020





announced the launch of a new business division,


ZAG Games & Interactive Experiences.

ZAG is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via


The division will develop new gaming experiences and other interactive opportunities across Mobile, PC, Online, Console Games, VR & AR, Video and Mobile Apps. Gaming options will be developed for all the properties under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties. 

To run this games business, ZAG appointed games industry executive Elinor Schops as vice president. Based in Israel, she will lead a team of creatives and will report directly to


Julian Zag, executive vice president, global operations, ZAG. 

“Following the huge success of the first ‘Miraculous’ game, as well as the phenomenal presence of the brand online with over 20 billion views on YouTube, establishing the ZAG Games & Interactive Experiences division has been an important strategic goal for us, especially in managing the requests from gaming companies worldwide,”

says Zag. “We are thrilled to have found the ideal executive in Elinor to lead this new division and the talented team we are building, while bringing her extensive expertise across entertainment, music, media and mobile fields to this new important role. With a renowned reputation as a ‘Startup Nation’ and a major global player in the gaming industry cross platforms, Israel is a perfect location to launch this new endeavor to manage game development for our phenomenal award-winning stable of brands.” 

Before joining ZAG, Schops served as vice president, business development, CrazyLabs (formerly TabTale). Amongst other initiatives, she was responsible for establishing the casual IP business for the company and for the planning and execution of the company’s B2B marketing strategy. Previously, she also served as director, marketing and business development at Gravity.

Schops worked at Israel’s leading sports, media and entertainment company ONE (part of Yedioth Achronoth group) and its subsidiary Mobile1 as well. At the company, she initiated and managed strategic partnerships.  As an executive in the gaming industry, Schops started the first ever “Women In Games”


event in Israel. She also established an online network and mentoring program for the initiative “Israeli Women in Games.” 

“Gaming has become a tremendous multi-billion-dollar industry globally, and I am thrilled to lead this new division to maximize all of the untapped potential in this arena with ZAG’s amazing catalog of hit properties to develop unforgettable gaming experiences for fans all over the world,” adds Schops.

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