Licensing Expo Japan Exhibitor Spotlight: Meredith

Get to know the second largest global licensor of 2019.
License Global

August 21, 2019

Licensing Expo Japan Exhibitor Spotlight: Meredith

We continue our series of

exhibitor spotlights for Licensing Expo Japan

with a look at Meredith Corporation.

The No. 2 ranked company on our Top 150 Global Licensors list, Meredith is known for its collection of brands in the publishing industry. The company’s publications are known to stay on the pulse of various verticals and are highlighted by both international and local titles. Magazines in its portfolio include 

People 

and–until recently–

Sports Illustrated

.

Ahead of

LEJ

this Sept.,

License Global

takes a look at

Meredith

and its stable of leading publications.

It All Started with

Successful Farming

Meredith was founded by entrepreneur–and eventual U.S. Secretary of Agriculture–Edwin Meredith. He started the brand with the farming publication

Successful Farming

in 1902. After developing the magazine out of Des Moines, Iowa, Meredith began branching out into other verticals with publications such as

Better Homes & Gardens

.

The success the company found in the early 1900s eventually led it

to go public on the stock exchange in 1965. It continued to play a key role in the publishing realm with new magazines, websites and television shows being produced.

A Licensing Leader

Meredith’s licensing work is highlighted by two brands.

Better Homes & Gardens

and

Southern Living.

The

BH&G

brand has successful relationships with retailers such as Walmart for a

collection of home and outdoor living merchandise

.

Southern Living

licensing includes a

long-standing Dillard’s partnership

with the store’s home department.

Beyond the ongoing strength of its home decor and outdoor entertaining categories, Meredith also sees growth in its food, hospitality and real estate sectors. Its brands in those fields include

Real Simple

,

EatingWell

,

Coastal Living

and

Food & Wine

. The publisher is also developing licensing programs for other brands in its portfolio including

SHAPE

,

InStyle

and

Family Circle

.

Meet with Meredith at LEJ

Co-located with the Tokyo International Gift Show, LEJ runs Sept. 3-6 and provides one of the biggest stages for licensing industry discussions in the country. It even provides licensing professionals the chance to connect with nearly 2,900 existing and potential licensee companies that exhibit.

To learn more about Meredith, be sure to

register for LEJ 2019

and visit them on the LEJ show floor.

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