George Leon to Host Licensing International Excellence Awards

The founder and chief executive officer of Cakewalk Entertainment will serve as master of ceremonies for this year’s event at Licensing Expo in Las Vegas.

License Global

May 5, 2022

Licensing International

Licensing International has announced that industry veteran George Leon will host the 2022 Licensing International Excellence Awards.

Leon will take center stage on Monday, May 23 at 5:30 p.m. local time at The LIGHT Vegas Nightclub as the master of ceremonies for this year’s Excellence Awards. Leon himself won multiple Licensing International Excellence Awards, including the 2003 Entertainment License of the Year for Spider-Man, the 2005 Overall Best License of the Year for Spider-Man2, the 2005 Best Promotion of the Year and the 2015 Academic Excellence Award.

Leon founded California-based Cakewalk Entertainment in 2017. He previously spent 16 years at Sony Pictures Entertainment, most recently serving as executive vice president, consumer marketing, global branded entertainment, licensing, and product placement. Leon has also worked with Saban Entertainment and Camelot Licensing.

“I’m beyond excited to honor this year’s incredible nominees and celebrate the winners as the host

of the Licensing International Excellence Awards,” says Leon. “And after two years of virtual meetings, I can’t wait to get dressed up and gather together with my colleagues across the licensing industry.”

The Licensing International Excellence Awards recognize outstanding achievements and innovation in the licensing industry around the world. This year’s Excellence Awards feature 165 finalists from 20 countries in 25 categories.

Registration for the Excellence Awards ceremony is

now open

. Licensing Expo will take place from May 24-26 at the Mandalay Bay Convention Center, and registration for the event is

available online

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.