Content is king, and licensing is queen.
If you're a licensor, licensee, retailer or agent, chances are you've worked on a licensing program related to content. Whether it's an apparel line inspired by anime hits like Toei Animation's "Dragon Ball Z," an adorable Baby Yoda collectible based on "The Mandalorian" or cookware inspired by kids' series like Chefclub, content is inspiring a host of licensing deals and product launches.
To gain more insight into the growing and complex role that content plays in the process of driving licensed consumer products programs, License Global is asking for your feedback. Our new survey also aims to uncover how the licensing industry can best leverage content-based opportunities in 2021 and beyond. The findings of this study will create insight that will be shared back with respondents.
Take our survey here, and you'll also be entered into a prize draw for a chance to win one of five $50 Amazon vouchers.