Animation Insight Report 2020

The animation category transcends just about every demographic imaginable.

License Global

May 29, 2020

1 Min Read
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From Japanese anime to preschool shows and situational comedies, animation is made for everyone these days. Disney makes hits for “children of all ages,” and Fox runs a block of animated comedies every week. The diversity of the content’s fans and supporters speaks to the vast scope of the vertical’s licensed merchandise opportunities. Not to mention, a renaissance of quality content is available like never before.

Now, in 2020, the wide scope of animation is evolving even further as consumer viewing habits transition to streaming. Companies like Netflix are continuing to push for new animated content, and Disney+ has brought the House of Mouse’s beloved franchises to streaming. Viewers can also now watch their favorite animated content from a variety of devices. This widespread availability makes it easier than ever to catch up on new franchises and provides a gateway to establish the next great brand.

This report will highlight how changes in the way consumers think about animation and how they digest it are creating new opportunities in licensing. Download report:

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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