Discover how the industry is navigating today’s unique licensing landscape in this brand new report so you can plan for what comes next.

License Global

April 8, 2021

1 Min Read

In late 2019, the world was thrown off its axis and forced to grapple with COVID-19, which quickly disrupted all facets of society, business, consumer behavior and retail. No sector of business was unscathed by the economic fallout in 2020, including the $292.8 billion brand licensing industry.

License Global identified the need to gather survey data and actionable insights into how COVID-19 was affecting the brand licensing business. Discover how the brand licensing business was affected by COVID-19 and how the industry is navigating today’s unique new licensing landscape so you can plan for what comes next.

In this report, find data-driven insights into:

  • The impact of COVID-19 on the licensing industry, including changes to licensing contracts.

  • Key licensing trends and challenges.

  • How brands and professionals are engaging with customers post-COVID.

  • The future of retail and customer engagement.

  • Product and industry category analysis for 2021 onwards.

Read more about:

COVID 19Opsec Security

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like