Heritage Insight Report 2020Heritage Insight Report 2020
License Global looks at the key trendsetters that helped carve a new name for heritage licensing in 2019 and considers the factors that will continue the growth of the vertical in 2020.
May 29, 2020
Licensing in the heritage vertical was one of the wider consumer trends that defined the licensed product landscape in 2019. From the industry-acclaimed Farrow & Ball paints based on Werner’s Nomenclature of Colour with the Natural History Museum, to Pull & Bear’s UCLA collegiate fashion pop-up, the global opportunities presented by non-profit, heritage and collegiate licensing have become more creative than ever before.
Included in the report:
An Introduction to Heritage Licensing
Heritage Trends: Market Data
Case Study: University of Oxford
Collegiate Brands in Fashion
Case Study: How Frida Kahlo Broke ‘Off the Wall’ to Empower Consumers
Case Study: Curating Consumers: The European Market
Top 10: Leading Product Categories Collegiate and Non-Profit Licensing
About the Author(s)
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