Heritage Insight Report 2020

License Global looks at the key trendsetters that helped carve a new name for heritage licensing in 2019 and considers the factors that will continue the growth of the vertical in 2020.

License Global

May 29, 2020

1 Min Read
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Licensing in the heritage vertical was one of the wider consumer trends that defined the licensed product landscape in 2019. From the industry-acclaimed Farrow & Ball paints based on Werner’s Nomenclature of Colour with the Natural History Museum, to Pull & Bear’s UCLA collegiate fashion pop-up, the global opportunities presented by non-profit, heritage and collegiate licensing have become more creative than ever before.

Included in the report:

  • An Introduction to Heritage Licensing

  • Heritage Trends: Market Data

  • Case Study: University of Oxford

  • Collegiate Brands in Fashion

  • Case Study: How Frida Kahlo Broke ‘Off the Wall’ to Empower Consumers

  • Case Study: Curating Consumers: The European Market

  • Top 10: Leading Product Categories Collegiate and Non-Profit Licensing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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