Publishing Insight Report 2020

Turning the page, one licensing deal at a time

License Global

May 29, 2020

1 Min Read
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Despite the growing popularity of video games and the ever-steady spirit of streaming media, books and magazines have continued to play a vital role in international entertainment.

According to recent reports from the Pew Research Center, 72 percent of U.S. consumers read a book last year. Meanwhile, in the growing China and Hong Kong regions, 58 percent of the population read books regularly.

This report will highlight some of the massive licensing opportunities currently at play in publishing. It will showcase what the leaders in the space are doing to capitalize on the power of the written word. From tie-in books to magazines, this report shares some of the hottest trends and most significant insights into the world of publishing. Download Report:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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