Esports Insight Report 2020

Merging gaming, sports and consumer culture, License Global takes an in-depth look into the world of esports.

July 7, 2020

2 Min Read
LICVR0420 eSports Digital_Final-COVER-Resize.png

In 2020, the esports market is set to reach a value of $1.1 billion (source: Newzoo). This massive revenue growth of 15.7 percent, year-over-year – driven predominantly by sponsorships, brand extensions, media rights and partnerships – has placed this growing industry as the top revenue growth opportunity for brands tapping into both gaming and sports markets (source: PwC).

The growing global audience of esports players, streamers and viewers is changing the culture of gaming and challenging our perception of the entertainment business. What’s more, business opportunities are growing parallel to the industry as global brands sign exclusive partnerships to get in on the action. Activision Blizzard named YouTube its official streaming platform partner. Leading esports player and streamer Ninja has signed deals with Nerf and Adidas. Coca Cola is sponsoring the Pittsburgh Knights esports team and L.O.L. Surprise! is fronting the Girlgamer Esports Finals. This activity has taken place in the first quarter of 2020 alone.

With games such as “Counter Strike,” “Call of Duty: Modern Warfare,” “Fortnite,” “Super Smash Bros.” and “Overwatch” leading the charge among an army of titles, this nascent arm of the global gaming culture is offering new platforms for developers to introduce new competitive elements to new Triple A titles, creating a new consumer culture and acting as a fascinating case study for brand growth done right.

Merging gaming, sports and consumer culture, License Global takes an in-depth look into the world of esports and how brands can navigate the exciting new market through licensing, products, partnerships and beyond.

Top 5 Games Powering the Rise of Esports - Hours Watched

THE FOLLOWING ARE the 2020 most-watched games in the global esports market, and the titles driving teams, sponsorships, new developments, in-game advertising and events behind the massive rise in forecasted revenue of the entire industry, according to Newzoo.



Hours Watched


League of Legends

348.8 million hours watched


Counter Strike: Global Offensive

215 million hours watched


DotA 2

198.9 million hours watched



109.9 million hours watched



37 million hours watched

Included in this report:

  • An Introduction to Esports

  • The Tutorial: Consumers, Licensing and Esports - Market Breakdown

  • Case Study: Our Watch Begins: Overwatch League

  • Case Study: Fever Pitch: The FIFA eWorld Cup

  • Top 5 Games Powering the Rise of Esports

Read more about:

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like