ASIA–In a move to unveil its new Popeye- and Olive Oyl-branded footwear range, Tosmax has launched a new promotional campaign in Japan that will see the Japan Rail Keihin Tohoku railway line completely covered in co-branded print ads, billboards...
ASIA–Up Studios has a tapped Charactopia Licensing, a division of Li & Fung, to serve as the master licensee for its newest animated series “Super Boomi.”
ASIA–King Digital Entertainment has tapped Indian designer Mrinalini Chandra to create a range of jewelry inspired by the “Candy Crush” franchise.
ASIA–Endemol Shine Group has selected Enpop to represent the animated series “Simon’s Cat” for licensing and merchandising in South Korea.
ASIA–Entertainment One has partnered with VOD platforms Tencent, iQiYi and Youku to debut its popular animated series “PJ Masks” in China this spring.
GLOBAL–UFC entered into a multi-territory agreement with AirAsia, establishing the company as the first-ever “Official Airline” sponsor of UFC.
GLOBAL–Paramount has appointed Funrise to serve as the worldwide master toy partner for its upcoming animated feature Amusement Park, which is set to hit theaters on March 15, 2019.
GLOBAL–Merlin Entertainment has revealed three of Legoland’s existing “Project X” roller coasters will be transformed into new VR attractions, entitled “The Great LEGO Race.”
ASIA–The U.K.’s Victoria and Albert Museum has appointed Alfilo Brands to serve as its exclusive licensing agent in the Greater China region.