Marquee Brands has teased plans to leverage its recently acquired Martha Stewart license to engage with the Millennial market.
Marquee Brands bought the Martha Stewart brand from Sequential Brands Group earlier this year. In a conversation with Licensing International, Cory Baker, chief operating officer, Marquee Brands, reported that the company plans to use the license to engage with the Millennial demographic through a variety of partnerships with licensees in the cafes, restaurants and digital products and services spaces.
Along with new ventures, Marquee Brands is also aiming to continue partnerships that carried over with the deal including licensed agreements with meal delivery service Marley Spoon.