Licensing International Releases Diversity and Inclusion Findings

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License Global

October 19, 2022

Header image for 2022 Global Study of Diversity in Licensing.
Header image for 2022 Global Study of Diversity in Licensing.Licensing International

Licensing International

, in partnership with the Geena Davis Institute on Gender in Media and


, hosted a live event to announce the results of the 2022 Global Study of Diversity in Licensing. The study, which was

first established in 2020

, measures benchmarks across the licensing industry to hold the industry accountable for its diversity and inclusion commitments placed in 2020. 

The 2022 study analyzed findings from two global surveys of Licensing International members and examined the effect the pandemic had on diversity and inclusion initiatives in the industry with a focus on employee retention. Notable findings include: 

  • 44% respondents reported their organization had D&I programming (up from 41% in 2021 and 23% in 2020)

    • 32% reported their organization had diversity education and training (down from 33% in 2021, but up from 21% in 2020)

      • Recruitment efforts (36%), D&I mission statements (36%) and education and training (32%) were some of the most common D&I program components in 2022

        • The top reasons respondents reported employees left their companies in 2022 included compensation (30%), life changes (26%) and morale (22%)

          • The top retention strategies employed in 2022 included flexible schedules (70%), hybrid work options (55%) and employee discounts (32%)

            All research materials are available online and free of charge courtesy of Licensing International to help its members, as well as the broader licensing community, build diverse and inclusive workplaces.

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