The Insights Family Release Inaugural Licensing Report

The Insights Family has launched its inaugural Licensing Report with Licensing International and has identified several trends in its Kids Insights and Parents Insights data across the 22 markets it serves.  

The report also includes commentary from industry professionals who share their opinions on the opportunities and challenges that result from these trends. 

"We are the only company in the world to have continually collected data on the attitudes, behavior, and consumption of kids, parents, and families pre-, during, and post-pandemic," says Nick Richardson, founder, The Insights Family. "We have seen how the pandemic has sped up some trends and created new trends. Some of the trends our report touches on is how this next generation has higher expectations when it comes to brands having purpose and enabling them to personalize and express themselves. In addition, it also covers how we see them responding to a sprawling digital ecosystem in the form of Web3, metaverse and NFTs."  

Licensing International also believes that it is increasingly important for all industry stakeholders to access reliable and up-to-date data, research and insights.  

"As the trend timeline continues to compress and families are focused on the constant emergence of new technologies and innovations, it is crucial for the global licensing industry to stay informed," says Elizabeth Foster, director, content and communications, Licensing International. "Having the most in-depth and up-to-date data allows brand owners and their partners to take full advantage of the incredible opportunities that exist in licensing right now."  

Click here to download the Insights Family Licensing Report.