After receiving the Licensing International Excellence Award for Best Experiential Initiative for The Very Hungry Caterpillar’s Family Trail with the Royal Horticultural Society, The World of Eric Carle is launching more DTR ranges, collaborations and global drops to whet the appetite of consumers everywhere.
JoJo Maman Bébé has once again partnered with the preschool publishing title to extend its successful range of children’s clothing in the U.K. to feature eight designs up to age 4. The range is now available online and in-store.
In Australia, Peter Alexander has also celebrated its first collab with Caterpillar to bring a 12-piece capsule collection of men’s, women’s and children’s sleepwear to market.
Continuing its winning streak in experiences, The Very Hungry Caterpillar popped up at the Vcity Shopping Mall and Vwalk Mall events in Hong Kong before appearing again at the IGC Shopping Mall in Guangzhou, China until October 2020. In Japan, The World of Eric Carle’s Very Hungry Caterpillar is also bringing its range of delicacies to life at the VHC Café in Kichijoji Tokyo until March 2021.
With new design guides now available from grocery store and food-based stylings to the natural wonders seen in the kids' book, product development is getting more exciting as the timeless narrative – which has sold more than 50 million copies since 1969 – continues to get bigger and bigger.