Haven Global and Peter Alexander have partnered for the retailer’s first ever collaboration with Eric Carle’s “The Very Hungry Caterpillar.”
The 12-piece capsule collection encompasses men’s, women’s and children’s sleepwear. It celebrates the caterpillar in Peter Alexander style by bringing the book character to life through color, texture and novelty elements.
“This collaboration has been a long-time coming,” says Yvonne King, managing director, Haven Global. “We knew Peter would create something really special and memorable with the world’s most famous caterpillar!”
The collection was launched on Aug. 7. It is available in-store and online now while supplies last. The Joester Loria Group brought the deal together on behalf of The World of Eric Carle and “The Very Hungry Caterpillar” brand.
“We are delighted to bring these two brands together,” says Jackie DeMaio, licensing director, The Joester Loria Group. “The collaboration of Peter Alexander and Eric Carle’s ‘The Very
Hungry Caterpillar’ brings Eric’s bright artwork and beloved character off the pages onto beautifully designed sleepwear that is sure to delight the whole family.”
The partnership comes on the heels of the recent Very Hungry Caterpillar Day and the fundraiser, The Giant Wiggle, which took place this May.