Global Icons has announced its new representation agreements with Triumph Motorcycles, along with sporting gear supplier Voit.
For Triumph, the goal of the partnership is to build on existing licensing agreements and broaden the program into new product categories. This will be developed through new targeted partnerships, products and experiences that complement the Triumph brand values and current core product range.
‘’We are excited to be in partnership with the team at Global Icons and to have their talent and experience in developing how our iconic brand grows its presence beyond our motorcycle offer,” says Steve Sargent, chief product officer, Triumph Motorcycles. “For the many Triumph fans across the world we anticipate that the exciting new collaborations this partnership will trigger will add even more pleasure and value to their brand experience’’.
For Voit, Global Icons will tailor a licensing program that will leverage the brands patents to strategic categories including apparel & accessories, electronics, footwear, food and beverage, fitness equipment and travel gear. The program will continue to develop internationally, utilizing the brand’s presence in Latin America, specifically its partnerships with soccer leagues such as Liga MX.
“We are excited to work with Global Icons to create new channels of growth, due to their extensive experience in sports and network of partners,” says J.C. Elizondo, director, U.S. business development, Voit Coporation. “We believe that their partnership will be key in diversifying Voit on and off the field.”
The new partnerships add to Global Icons portfolio of brands which includes companies such as Dickey’s Barbecue Pit.