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Global Icons Cooks Up Licensing Deals for Dickey’s Barbecue Pit

Spice Chain will make spice blends inspired by the brand.

Global Icons has matched their client Dickey’s Barbecue Pit with a new spice manufacturer, Spice Chain, to further the brand’s retail presence across the nation.

Spice Chain alongside Phil Butler, vice president culinary and company stores, Dickey’s Barbecue Pit, developed a new mixture of Texas-style spice blends using an organic process and salt-free ingredients.

The flavor profiles available include:

  • Beef Brisket Rub
  • Chili Pork Butt Rub
  • Poultry Rub
  • Foo Foo Powder
  • Rib Rub
  • Salted Coffee Rub
  • Caribbean Chipotle BBQ Rub
  • Jalapeño Rosemary Steak Seasoning
  • Everything Bagel Rub

“Our goal in licensing is to extend brand attributes in new and exciting ways,” says Jeff Lotman, chief executive officer, Global Icons. “For our client Dickey’s, it was evident that we wanted to bring their authentic smoky flavor to new partners that can elevate their guest’s at home experience. What better way to enjoy that hickory taste on your grill and in your kitchen than with Dickey’s At Home products?”

The partners plan to roll out their new blend of seasonings and spices in early 2021. Those interested in purchasing the blends early can also buy individual or multi-packs on athome.dickeys.com.

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