Brainbase and BBC Studios have announced a partnership whereby BBC Studios will begin using IP licensing platform Brainbase Assist.

The platform will be used to streamline and manage their global licensing business for break-out hit “Bluey,” which airs in the U.S. on Disney Junior and Disney Channel and is available to stream on Disney+.

 “We are ecstatic to welcome BBC Studios to the Brainbase family,” says Nate Cavanaugh, chief executive officer and co-founder, Brainbase. “Our team is excited to see ‘Bluey’s’ consumer products come to life on our platform and to provide best-in-class technology to support their globally-recognized IP and rapidly growing consumer products business.”

 Brainbase’s mission is to make the intellectual property industry more open, efficient and accessible with technology. The company’s flagship product, Brainbase Assist, helps licensing teams unify their global operations into a single software platform – from deals, product approvals, royalty reporting, digital asset management, and dashboard analytics.

 “As we continue to grow the wildly successful ‘Bluey’ brand, we noticed an increasing need to create an intuitive and collaborative centralized system,” says Suzy Raia, vice president, consumer products and business development, BBC Studios. “We are beginning our relationship with Brainbase to improve partner management and help us make strategic franchise decisions based on insights.”

 The BBC Studios joins Brainbase’s customer roster, including Bonnier, BuzzFeed, kathy ireland Worldwide, Sanrio, SYBO Games and the Van Gogh Museum.