LicenseWorks Secures New Partnership for Thomson in India

Thomson partners with Flipkart to launch an exclusive range of Thomson small home appliances.

License Global, Content Editor

August 12, 2022

1 Min Read
Thomson appliances.
Thomson appliances.LicenseWorks

French consumer electronics brand Thomson has launched Small Home Appliances in India in partnership with the leading Indian retailer Flipkart.  

The collaboration has been facilitated by India’s leading brand licensing agency, LicenseWorks, on behalf of Thomson.  

“Rich with its 129 years of history, the Thomson brand has been warmly welcomed by Indians when it made its way back to India with Television in 2018,” says Sébastien Crombez, representative, Thomson. “Thomson has an important focus on India; we would like to bring quality products that bring the best experience and ease of use to customers. In this endeavor, we feel small home appliances play a major role in making our lives easier and convenient, and our foray into this segment will enable us to cater to the evolving preference of the Indian consumers with products that embodies the brand’s French touch while making them accessible and affordable. We are delighted to partner with Flipkart in this endeavor to bring the latest products that deliver superior performances to customers across the country.” 

As part of the launch, Thomson will introduce a wide range of appliances across the kitchen appliances segment (juice mixers, sandwich makers, electric cookers), seasonal appliances (geysers, room heaters) and other home appliances (dry and steam irons) and more on Flipkart.  

Related:Black + Decker Expands Reach into India

“We are happy to welcome Flipkart as a strategic partner for Thomson,” says Pranav Anand, managing partner, LicenseWorks. “Their expertise in the space of home appliances makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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