HSN Launches Private Label Home Décor Brand, Emryn House

Lifestyle retailer has launched its 14th private label brand.

June 3, 2022

HSN logo.HSN

HSN, a livestream shopping network, has launched Emryn House, a home collection designed with a vintage look and classic farmhouse décor with a modern twist. 

Later this year, HSN will expand its private label portfolio with two more home brands as the company continues to offer a variety of relevant and trending goods within the home category.

The Emryn House brand was developed by an in-house team of HSN designers and created for the

HSN

customer, 40% of whom have identified farmhouse as their preferred décor style. Through textiles and design details, Emryn House blends the traditional farmhouse feel with modern touches. Each piece has a story on how it was inspired, and the products are coordinated to complement each other for a more complete design.

HSN currently houses a portfolio of 14 private label brands across categories from home and culinary to tech. HSN develops private label and exclusive brands through its in-house design, development and global sourcing team, which includes

designers and sourcing experts who bring differentiated new brands and products to life. The team leverages insights gleaned from HSN's proprietary consumer research and the brand's tight connection with its customers, with multiple live interactions happening with customers moment-by-moment across HSN's platforms.

"From décor to kitchen tools, our customers rely on HSN's growing roster of private label brands to deliver superior quality and performance as well as unique items that they can't find elsewhere," says Rob Robillard, chief merchandising officer, HSN. "The Emryn House brand will provide a fresh and colorful take on this popular home aesthetic, bringing our customers unique and on-trend décor, bedding and lighting to update their homes."

On-air, at HSN.com and on digital streaming platforms, customers can explore the Emryn House collection, which includes sheets, comforters, quilts, throw blankets, decorative pillows, bed skirts, faux plants, lanterns, wall hangings, flameless candles, furniture, wreaths and mirror lamps.

Emryn House will continue to expand its assortment throughout the year, introducing new Americana and harvest-themed lines to the collection.