Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 14, 2022
Home appliances creator, Galanz Americas, has announced a collaboration with Joy Mangano, inventor of the original self-wringing Miracle Mop, the Joy Hangers, CleanBoss and more. The new collection, called JOY Kitchen, features a line of small kitchen appliances. The partnership was brokered by global brand licensing agency, LMCA.
“I absolutely love to cook, and I’m always excited when I can redesign a new category,” says Joy Mangano. “I could not think of a better brand to partner with than Galanz for my first-ever affordable, high-quality, design-driven kitchen appliance collection. This partnership allows consumers access to quality products that make their time in the kitchen better and brighter. JOY Kitchen is a stunning collection that I am so proud of. It is like jewelry for your kitchen.”
“Joy Mangano was a natural fit to take Galanz’ commitment to thoughtfully engineered, innovative and affordable products to an exciting new level,” says Courtney Royko, senior director, product development and marketing, Galanz Americas. “Joy has developed and launched thousands of hero products that have defined and re-defined the ceiling of success in the world of television product sales. We’re excited to apply her matchless vision and innovation to a new collection of small kitchen appliances.”
Read more about:LMCA
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like