Galanz Americas Announces Licensed Home Appliances Deal with Joy Mangano

Home appliances creator, Galanz Americas, has announced a collaboration with Joy Mangano, inventor of the original self-wringing Miracle Mop, the Joy Hangers, CleanBoss and more. The new collection, called JOY Kitchen, features a line of small kitchen appliances. The partnership was brokered by global brand licensing agency, LMCA. 

“I absolutely love to cook, and I’m always excited when I can redesign a new category,” says Joy Mangano. “I could not think of a better brand to partner with than Galanz for my first-ever affordable, high-quality, design-driven kitchen appliance collection. This partnership allows consumers access to quality products that make their time in the kitchen better and brighter. JOY Kitchen is a stunning collection that I am so proud of. It is like jewelry for your kitchen.” 

“Joy Mangano was a natural fit to take Galanz’ commitment to thoughtfully engineered, innovative and affordable products to an exciting new level,” says Courtney Royko, senior director, product development and marketing, Galanz Americas. “Joy has developed and launched thousands of hero products that have defined and re-defined the ceiling of success in the world of television product sales. We’re excited to apply her matchless vision and innovation to a new collection of small kitchen appliances.” 

Related:Wurlitzer Partners with LMCA to Extend the Brand into New Categories