Wurlitzer Partners with LMCA to Extend the Brand into New Categories

LMCA is tapped to develop a robust global brand extension program for the Wurlitzer brand.
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License Global

April 26, 2022


Wurlitzer, the German-American brand known for its musical instruments, has appointed LMCA to extend its brand into new categories in audio, music and entertainment areas. 

LMCA will draw on the brand’s legacy in music innovation and long-lasting craftsmanship to extend Wurlitzer’s footprint into new areas for the music enthusiast in North America and Europe – with a focus on audio, music and entertainment products and services. 

“We are overjoyed to partner with LMCA to create new opportunities for our fans to experience Wurlitzer,” says Gudrun Wurlitzer, president, Wurlitzer. “Wurlitzer is our family’s brand and we have been making musical instruments and products since 1659. Through licensed product extensions, the company’s original brand mission of bringing people together through the joy of music will continue to live on and inspire music lovers in new and exciting ways.” 

“We are delighted to be working with Wurlitzer, an iconic, fun, and engaging musical powerhouse, to extend the brand

into new and creative areas,” says Ciarán Coyle, chief executive officer, LMCA. “Wurlitzer’s reputation and influence in music and culture, and its unique designs, offer significant opportunities to create beautiful products that offer relevant, new touchpoints for consumers. We look forward to working alongside the Wurlitzer family to build out a successful international licensing program.” 

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