Restaurant reveals tongue-in-cheek “water” cup candle that smells like stolen lemonade.

License Global

August 19, 2022

1 Min Read
The "water" cup candle.
The "water" cup candle.Chipotle

To celebrate National Lemonade Day, Chipotle launched a new lemonade-scented candle inspired by fans who "accidentally" fill their water cups with lemonade. The limited-edition lemonade-scented soy candle is designed to look like a Chipotle water cup. The "water” cup candle will be available for purchase on the Chipotle Goods online store while supplies last. 

In response to many social posts on the topic of "accidentally" filling their complimentary water cups with lemonade at the restaurant's beverage station, Chipotle has acknowledged these "accidents" in a series of tweets over the years. Now, they have released the candle to pay tribute. 

"Social is the premier destination for us to listen to and engage with our superfans," says Chris Brandt, chief marketing officer, Chipotle. "When they see these lighthearted tributes to social chatter and fan behavior, they feel even more connected to Chipotle." 

This is not the first time Chipotle has turned an online conversation into a real product. In December 2021, Chipotle launched its cilantro soap, which nodded to a small percentage of the population who are genetically wired to experience a soapy flavor when they eat cilantro. With several Chipotle menu items featuring cilantro, the herb has been one of the most debated ingredients among fans on social media. Chipotle also teamed up with Roy Murray, aka the "Chipotle is my life" kid, for a limited-edition apparel drop as part of the Chipotle Goods collection in February 2021.  

Related:E.L.F. Cosmetics Cooks-Up Chipotle Collab

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like