The expansion will include building upon Craftsman’s licensing deals for products such as work lights, two-way radios, gloves, toys, long-handled tools, resin sheds, truck boxes, gas inverters, gas generators, gas pressure washers and snow throwers
“Everyone has a Craftsman story,” says Allison Ames, president and chief executive officer, Beanstalk. “It is an iconic brand that speaks to American values. Reestablishing Craftsman’s longstanding reputation with both core and new consumers through fresh and innovative products has been one of the most exciting brand relaunches of 2018, and we are looking forward to what’s in store for 2019.”
Beanstalk becameCraftsman’s licensing representative
late last year after Stanley Black & Decker acquired the brand.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.