Beanstalk Powers Up Craftsman Licensing Program

Beanstalk has announced it will be expanding the Craftsman licensing program into new categories for the remainder of 2019.
License Global

May 23, 2019

Beanstalk Powers Up Craftsman Licensing Program

Beanstalk has announced it will be expanding the Craftsman licensing program into new categories for the remainder of 2019.

The expansion will include building upon Craftsman’s licensing deals for products such as work lights, two-way radios, gloves, toys, long-handled tools, resin sheds, truck boxes, gas inverters, gas generators, gas pressure washers and snow throwers

“Everyone has a Craftsman story,” says Allison Ames, president and chief executive officer, Beanstalk. “It is an iconic brand that speaks to American values. Reestablishing Craftsman’s longstanding reputation with both core and new consumers through fresh and innovative products has been one of the most exciting brand relaunches of 2018, and we are looking forward to what’s in store for 2019.”

Beanstalk became

Craftsman’s licensing representative

late last year after Stanley Black & Decker acquired the brand.

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