The news follows Stanley Black & Decker’s acquisition of Craftsman. Beanstalk will leverage its experience in the home improvement category to build a new range of branded goods.
“We are truly honored to represent one of the most famous and recognized brands today,” says Allison Ames, president and chief executive officer, Beanstalk. “Everyone has a Craftsman story. It is an iconic brand that speaks to American values. Building on Craftsman’s longstanding reputation with both core and new consumers through fresh and innovative products will be one of the most exciting brand launches in the second half of 2018.”
The Craftsman brand will roll out at Lowe’s, ACE, Amazon and other key retailers through the end of 2018.