PUMA and Foot Locker have announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment. The companies also plan to roll out hyper-relevant creator engagements and brand partnerships that specifically resonate with a younger audience. 

“PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion and technology globally,” says Bob Philion, president, PUMA North America. “Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.” 

Through this strengthened partnership, PUMA and Foot Locker have planned a series of exclusive collections and product collaborations with highly influential ambassadors reaching Gen Z and Gen Alpha. Specifics include: 

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“We are very excited to build on our already strong partnership with PUMA,” says Andrew Gray, executive vice president, global lockers and Champs Sports, Foot Locker. “By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.”