Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 8, 2022
PUMA, in collaboration with The Pokémon Company International, has announced a new collection featuring the world of Pokémon. PUMA takes inspiration from fan-favorite Pokémon from the entertainment franchise including Pikachu, Bulbasaur, Charmander, Squirtle and Gengar for the new collection.
The collection’s sneakers include the PUMA Slipstream Charmander, PUMA’s Suede, Rider FV and TRC Blaze Court, which are inspired by Pikachu, Bulbasaur, Squirtle and Gengar. Through the footwear range, Pokémon fans will find hidden details on the tongue label, insole and heel.
For the accompanying apparel, textured prints add a tactile detail to items like a sherpa jacket and sweatpants, while Pokémon graphics are featured across an assortment of cotton T-shirts, relaxed crews and hoodies. Accessories include collaborative beanies and messenger bags.
All footwear from PUMA x Pokémon.
An exclusive capsule collection from the PUMA x Pokémon collaboration – featuring RS-X Pikachu trainers and select apparel, footwear and accessories – will be available at Foot Locker and Pokémon Center, the online destination for official Pokémon merchandise in the U.S., Canada and U.K.
For the launch of the collection in the U.S., PUMA and Foot Locker are partnering with The Pokémon Company International and Niantic, publisher of the Pokémon GO mobile game, to turn 400 Foot Locker, Champs Sports and Kids Foot Locker stores across the U.S. and the PUMA NYC flagship store on 5th Avenue into gyms and Poké Stops in Pokémon GO, for the next six months.
Offered in family sizing, the PUMA x Pokémon collection will be available in North America exclusively at PUMA.com, the PUMA NYC flagship store, Foot Locker, Kids Foot Locker and Champs starting Nov. 12.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024