WeightWatchers Partners with Beanstalk to Expand U.K. Consumer Product Offering

has partnered with global licensing agency,

Beanstalk

, to extend the brand’s offering into new food and beverage categories that support individuals’ weight-loss goals. 

“At WW, we want to make it as easy as possible for people to follow a healthy lifestyle,” says Brenda McNulty, head, product and licensing, WeightWatchers U.K. “Meal planning, food preparation and cooking at home are a big part of that, so we're delighted to partner with Beanstalk to create product lines that will help continue to inspire people on their wellness journeys – at home, or in the shops.” 

The agreement will see Beanstalk tap into its extensive network to further extend WW’s food and beverage offering. 

“We are thrilled to be partnering with WW, a global leader in health and wellness,” says Louise French, senior vice president, business development and operations, Beanstalk. “The strength of the WW brand, and its long-standing association with health and wellness, present great opportunities to increase