WeightWatchers Partners with Beanstalk to Expand U.K. Consumer Product Offering

WeightWatchers has partnered with global licensing agency, Beanstalk, to extend the brand’s offering into new food and beverage categories that support individuals’ weight-loss goals. 

“At WW, we want to make it as easy as possible for people to follow a healthy lifestyle,” says Brenda McNulty, head, product and licensing, WeightWatchers U.K. “Meal planning, food preparation and cooking at home are a big part of that, so we're delighted to partner with Beanstalk to create product lines that will help continue to inspire people on their wellness journeys – at home, or in the shops.” 

The agreement will see Beanstalk tap into its extensive network to further extend WW’s food and beverage offering. 

“We are thrilled to be partnering with WW, a global leader in health and wellness,” says Louise French, senior vice president, business development and operations, Beanstalk. “The strength of the WW brand, and its long-standing association with health and wellness, present great opportunities to increase consumer touchpoints and deliver exciting and innovative brand extensions that inspire people to live healthier lifestyles.”