Hershey’s, General Mills Chomp Down on Sweet Cereal Deal

Fan-favorite Hershey’s candies will be transformed into breakfast cereals.

January 8, 2020

General Mills has partnered with Hershey’s yet again to release a line of candy-inspired cereals. Cereals include Hershey’s Kisses, Jolly Rancher and a new version of even bigger Reese’s Puffs.

The two food brands collaborated previously on the original Reese’s Puffs as well as Hershey’s Cookies and Cream Fillows Cereal and Cocoa Puffs made with Hershey’s chocolate.

The deal adds to Hershey’s other major partnerships. In July of 2019, The Emoji Company signed a deal with Hershey’s to bring a limited-edition chocolate bar to shelves during the summer. In November, Hershey’s launched a holiday capsule collection with Forever 21.

General Mills also mixed up some new deals in 2019, partnering with Godiva to create baking mixes in four different flavors.

The new cereals will roll out nationwide throughout the next few months, with Hershey’s Kisses cereals available starting this month and Big Puffs and Jolly Rancher cereal debuting in March.