Fatburger Looks to Expand Licensing

Fast food chain Fatburger is showcasing its brand this year at Licensing Expo alongside licensing partner UltraBrandz.

After the successful launch of Fatburger-branded frozen beef patties at more than 3,000 Walmart locations, the burger brand is once again partnering with UltraBrandz to bring an exclusive line of licensed merchandise and additional frozen foods to the market.

Fatburger’s collection of products will include condiments, grills, grill accessories, and apparel. Several frozen food items are also in development, including turkeyburger patties, grilled chicken sandwiches, skinny fries, fat fries, curly fries, onion rings, chili cheese fat fries and milkshakes.

“At the Licensing Expo this year, we intend to meet new potential partners that can work with us to bring our extensive product line to Fatburger fans nationwide,” says Andy Wiederhorn, chief executive officer, Fatburger. “Our collection of merchandise and frozen foods will allow us to extend the reach of our brand even further, and bring our legendary, juicy burgers to new places.”