Conagra Debuts Snack Products with New Licensing Partners

New flavors in sweets and snacks include Cinnabon, Fruity Pebbles, Frank’s RedHot and Starburst.

January 25, 2023

Duncan Hines Cinnabon muffin mix. Conagra/Duncan Hines

Conagra Brands, a North America branded food company, is debuting a new collection of sweet treats, breakfast mixes and flavored seeds this month across top brands such as Snack Pack, Duncan Hines, Mrs. Butterworth’s and David Seeds.  

“Our teams are constantly innovating so that our food delivers fun and flavor,” says Lucy Brady, president, grocery and snacks,

Conagra Brands.

“With the addition of dynamic licensing partners that team with our iconic brands, our collection of new products is one that we're excited to share with consumers.”

Highlighting the new arrivals is Snack Pack, featuring four new flavors of puddings and gels, three of which include an external licensing partner.

Snack Pack Cinnabon features two layers inspired by the Cinnabon cinnamon roll. The top layer includes a thick cream cheese frosting-flavored pudding, followed by a layer of Cinnabon cinnamon roll-flavored pudding made with the Cinnabon’s signature Makara cinnamon.

Snack Pack Fruity Pebbles, created to match

the cereal’s flavor profile, features blue and yellow pudding and is licensed from

Warner Bros. Discovery Global Consumer Products.

Snack Pack Starburst All Pink Juicy Gels feature a taste designed to mimic strawberry-flavored Starburst. Also being introduced is a Snack Pack Ice Cream Sandwich Pudding.

Conagra’s partnership with Cinnabon extends to three other new products: Duncan Hines EPIC Cinnabon Muffin Kit, Mrs. Butterworth’s EPIC Cinnabon Pancake Kit and Mrs. Butterworth’s Cinnabon Syrup.

David Seeds is partnering with Frank’s RedHot on David Frank’s RedHot Jumbo Sunflower Seeds, available at convenience, grocery and sporting goods stores, and through e-commerce channels.