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Dolly Parton Expands Lineup of Duncan Hines’ Baking Mixes

Also available is a limited-edition, online baking kit with all new products.

License Global

January 18, 2023

2 Min Read
Dolly Parton baking her Duncan Hines’ Buttermilk Biscuit mix.
Dolly Parton baking her Duncan Hines’ Buttermilk Biscuit mix.Conagra Brands

Following its 2022 launch of Dolly Parton’s cake mixes and frostings, Duncan Hines, part of Conagra Brands, is launching four more baking mixes with  Dolly Parton, as part of the brand’s multiyear partnership with the star, brokered by Parton’s global licensing partner, IMG. The new products, available early this year, include a cornbread mix, biscuit mix and two brownie mixes inspired by some of Parton’s favorite family recipes.  

“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” says Parton. “I’m really excited to launch more baking mixes steeped in my Southern roots, like cornbread and biscuts I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”  

The new products will hit store shelves nationwide starting this January, but early access to all new baking mixes will be made available as part of Duncan Hines’ limited-edition Dolly Parton’s Baking Collection beginning Feb. 8 on Shop.duncanhines.com, while supplies last. Members of the online Duncan Hines Baking community can also get a chance for early presale access beginning Feb. 1.  

Along with the mixes, the kit also includes a Dolly-inspired, collectible tea towel and spatula and recipe cards, available exclusively in the kit.  

Related:Dolly Parton Expands Her Fragrance Portfolio

“With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022,” says Audrey Ingersoll, vice president, sweet treats, Conagra Brands. “We could not be more excited to continue to evolve this important partnership with the launch of four more baking mixes.”  

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License Global

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