Licensing agency will aim to extend the olive oil brand into a raft of healthy food categories.
Under the terms of the agreement, Beanstalk will work to extend the brand into healthy foods, such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, and crackers and specialty breads.
“We are thrilled to announce our relationship with Filippo Berio in the U.S. The brand’s rich tradition and leadership position in the olive oil market makes Filippo Berio an ideal partner for healthy food extensions,” says Allison Ames, president and chief executive officer, Beanstalk. “Its core vision of helping people live their lives healthier is important to consumers today as they look for the right food choices and seek to embrace the health advantages of a Mediterranean diet. We look forward to taking the brand into new aisles at retail, and to creating new ways for consumers to enjoy the flavor of Filippo Berio.”
“In celebrating its 150th anniversary, Filippo Berio is still as vibrant as it was when it started delighting olive oil lovers around the world in the mid 1800s. Our uncompromising quality and rich flavors can be found today in a complete range of olive oils, and in 2017, we expanded into pestos, balsamic vinegar, red and white wine vinegars and balsamic glazes,” says Marco de Ceglie, president and chief executive officer, Salov North America Corp., parent company of Filippo Berio. “Leveraging Beanstalk’s strategic licensing expertise will allow our world famous brand to enter additional complementary categories, and become even more relevant to consumers. I am confident that we will identify many like-minded uncompromising partners in their specific categories.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.