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January 11, 2022
Ahead of this year's Super Bowl LVI, Saks Fifth Avenue has teamed up with 28 brands to launch its Game Day Capsules, an extensive lineup of exclusive merchandise with a focus on menswear.
Saks' exclusive Game Day assortment features more than 275 limited-edition items from designers including Alyx, Balmain, Bossi Sportswear, Casablanca, CELINE, Christian Louboutin, Dior, Dolce & Gabbana, DSQUARED2, Fendi, Givenchy, G-Star RAW, Helmut Lang, Heron Preston, Hudson, Hugo, Kappa, Just Don, Ksubi, MCM, Off-White, Ralph Lauren Polo, Purple Brand, Reese Cooper, RHUDE, Stone Island, Theory and Versace.
"This year, Saks is the ultimate destination for Game Day fashion with an outstanding lineup of exclusives for our men's, women's and kids customers," says Tracy Margolies, chief merchandising officer, Saks. "We are at a moment where the intersection of fashion and sports is stronger than ever before, and we are excited to style our clients for the biggest day in sports with an unparalleled merchandise assortment they can't find anywhere else."
Now through Feb. 13, Saks will showcase the exclusive merchandise assortment in a campaign across its digital channels, including shoppable editorial content featuring Denver Broncos wide receiver Jerry Jeudy, who can be seen wearing exclusive Game Day styles by Just Don, Purple Brand, Reese Cooper and RHUDE.
Saks has also partnered with digital media company Complex to highlight the campaign through digital editorial content leading up to Super Bowl LVI on Feb. 13 and reveal top product picks from Saks buyers.
Saks Beverly Hills will host various events and experiences leading up to Game Day. Additionally, Saks will highlight its exclusive merchandise assortment through brand activations at various Saks Fifth Avenue stores across the country, including Atlanta, Chicago and Houston leading up to Game Day.
Products are available for purchase on saks.com and in select Saks Fifth Avenue stores.
Read more about:Saks Fifth Avenue
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