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H&M Designs Simone Rocha Apparel Deal

The retailer has partnered with the Irish designer for a new collection.

H&M and Simone Rocha have partnered for a collection of women's, men's and children's apparel for spring and summer, reports Town and Country

The deal marks Rocha's first time releasing childrenswear and menswear and the first time the retailer has partnered with an Irish designer.

Rocha will celebrate her brand's 10th anniversary by paying homage to her roster of classic pieces, references and looks. 

According to Town and Country, the line will include a collection with bubble silhouettes, romantic prints, traditional plaid, silky hair ribbons and pearls. The designer and retailer worked together to ensure sustainability efforts, sourcing organic cotton recycled polyester and compostable yarn.

The online collection is available now.

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