Sponsored By

Forever21 Bags Handbag Partner

HB Connections will create several handbag styles for the retailer.

License Global

February 11, 2022

1 Min Read
Two of the handbag silhouettes
Forever 21/HB Connections

  Forever 21 has partnered with HB Connections, a full-service company that designs, manufactures and distributes fashion handbags.  

The bags will be available in 409 Forever 21 stores nationwide and online at forever21.com.  

The new collection features crossbodies, totes and shoulder bags in a relaxed, chic and feminine style.The fabrics emphasize texture as well as wearability and are composed of exotics and textured vegan leathers.  

“We are excited to add Forever 21 to our roster of brands as we believe this partnership allows us to infuse all our expertise servicing the Gen Z / millennial market space,” says David Sachs, founder, chief executive officer. HB Connections. “We believe that Forever 21 offers consummate value to their customer base and our mission is to upgrade that offering even more by enhancing the product aesthetic and design It is a true privilege to be able to work with the team at F21 to curate these beautiful collections.”  

The handbag collection ranges from $14.99 to $34.99 USD. 

Read more about:

Forever 21

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like