will release a capsule collection on June 23 honoring the mischievous and rebellious spirit ofBetty Boop
. The Dr. Martens x Betty Boop collaboration will include a Jadon boot, Clarissa II Quad sandal, 1461 Quad shoe and a leather satchel featuring the animated screen star with all the designs available for purchase atDrmartens.com
and at select retailers.
A new animated video starring Betty Boop will be released for fans on launch day and will be seen across social media channels for both brands and onBettyboop.com
. The video, featuring Betty showing off the new designs, celebrates the collaboration and was created to inspire viewers with messages of empowerment, independence and individuality.
“When two trailblazing, iconic brands come together it can make for one exciting collaboration,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. “We’re delighted to be partnering
Drawing on the independent, empowered, defiant spirit that defines Betty Boop and underpins the Dr. Martens ethos, the company has reworked four of its silhouettes with a Betty Boop stamp. The collection includes a classic 8-eye Jadon boot showcasing angel and devil Betty poses, the 3-eye 1461 Quad shoe in a classic smooth leather with bold heart-shaped printed metal toe caps and a vegan-friendly edition of the popular Clarissa II Quad sandal in optical white. The final piece in the collection is an amped-up version of the brand’s 7” mini leather satchel using black Kiev leather and enhanced with two tonal gloss Betty Boop prints with red lip and heart motifs.
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