Former TRU China Exec Joins King Bee

ASIA—King Bee has appointed Kristen Ytterbo to serve as the company’s senior vice president.

April 6, 2018

Former TRU China Exec Joins King Bee

Ytterbo is on board to further develop the company’s rapidly growing children’s business throughout Asia.


In her new role, Ytterbro will oversee the company (a manufacturer and distributor of children’s toys for major international brands such as




and “Peppa Pig” in mainland China) as it increases it’s children’s business in mainland China and the greater Asian regions.

Most recently, Ytterbo served as the regional merchandise manager of private brands and quality assurance at Toys ‘R’ Us Hong Kong. Before Toys ‘R’ US she held a variety of positions in retail in Asia, including a role in sourcing for Tesco.

“King Bee is delighted to welcome Kirsten into the organization, as she brings a wealth of experience in sales, marketing, manufacturing and retail into this new role,” says John Tong, managing director, King Bee.

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