Ytterbo is on board to further develop the company’s rapidly growing children’s business throughout Asia.
In her new role, Ytterbro will oversee the company (a manufacturer and distributor of children’s toys for major international brands such as
and “Peppa Pig” in mainland China) as it increases it’s children’s business in mainland China and the greater Asian regions.
Most recently, Ytterbo served as the regional merchandise manager of private brands and quality assurance at Toys ‘R’ Us Hong Kong. Before Toys ‘R’ US she held a variety of positions in retail in Asia, including a role in sourcing for Tesco.
“King Bee is delighted to welcome Kirsten into the organization, as she brings a wealth of experience in sales, marketing, manufacturing and retail into this new role,” says John Tong, managing director, King Bee.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.