ZAG Extends LatAm Consumer Products VP Role to Include Canadian Expansion

has promoted its LatAm consumer products executive Angela Cortez to oversee the company’s Canadian consumer products business. The announcement was made today by Jeremy Zag, founder and chief executive officer, ZAG. 

“Since joining the company in March last year, Angela has done an incredible job growing our brands across the Latin America region,” says Zag. “We have incredible content that is loved by families across the globe, and Angela’s enthusiasm, relationships and creative approach to developing strong promotions and retail events has ensured that fans have multiple ways to experience our brands.”  

Serving as vice president, licensing and retail, Latin America and Canada, Cortez is tasked with growing the company’s presence in the Canadian market – in addition to her existing role – partnering with broadcasters, licensees and retailers across Canada to build the company’s brands and reach both English and French-language consumers. The initial focus will be on “Miraculous – Tales

Cortez will focus on developing and implementing a 360° strategy for the region to generate brand visibility and maximize product revenues. With a “glocal (global + local)” strategy, Cortez will work closely with the company’s master toy partner, Playmates, alongside other current licensees who hold Canadian consumer products’ rights, as well as signing new local licensing partners for key categories such as publishing, apparel, accessories, food and beverage, sports, health and beauty, domestics, party goods and stationery. Cortez will also create exclusive retail events and other promotions to create compelling consumer initiatives that will engage fans and maximize product purchases. 

“With strong demand across Canada for flagship brand ‘Miraculous,’ there is great potential for us to grow our brands across the country,” says Cortez. “With an exceptional broadcast platform reaching our target audiences, now is the ideal time to ramp up our efforts in this vast market – in fact Canada is the 9th largest economy in the world – with a glocal strategy, that is, we will support our global partners, and sign local Canadian partners to grow our presence and engage our fans.” 

Cortez joined ZAG in March of 2021. She has more than 30 years of experience in licensing and retail, most recently serving for 12 years for Viacom Brasil Networks and VIMN, where she rose through the ranks from licensing director in Brazil, to vice president, South America and Central America, and in the last year, to vice president for the LATAM region where she restructured and integrated the entire LatAm team.