ZAG Appoints James Nunziati as Head of Global Sales

The former Zuru executive will build, drive, and lead, the global sales operation for the ZAG Play Toy Division.
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December 6, 2022

James Nunziati, head of global sales
James Nunziati, head of global salesZAG Play Toy Division


has appointed former Zuru executive James Nunziati to the post of head of global sales, ZAG Play Toy Division, reporting to the division’s senior vice president, Helena Perheentupa. The news follows the independent animation studio announcing that it had

launched a new global toy division

, in August.

Based in Los Angeles, Nunziati will build, drive and lead, the global sales operation for theZAG Play Toy Division,developing and executing a strategic sales roadmap and establishing mutually successful relationships with customers and retailers by aligning with their needs, and providing solutions that meet their business objectives. He will also liaise cross-functionally with the marketing, product development, and content teams to ensure brand consistency and seamless and natural synchronization between content and physical play. The ZAG Play Toy Division is part of ZAG Play.

“At the new ZAG Play Toy Division, we are committed to the development of a broad range of innovative toys that

are deeply tied to the DNA of our brands and that are complementary to products created by our trusted licensing partners in the toy space,” says Perheentupa, senior vice president, ZAG Play Toy Division. “As we gear up to present our first original broad product range at Nuremberg Toy Fair at the beginning of February 2023, James’ wealth of expertise and relationships will be invaluable to support our launch.”

“I’ve been observing ZAG’s phenomenal growth over the last couple of years and am delighted to be joining the company at such a transformative time,” says Nunziati. “ZAG has developed amazing content, and it will be exciting to create and deliver imaginative toys that will empower children through aspirational play, supplementing products developed by ZAG’s trusted licensing partners to keep the company’s brands highly visible at retail.”

Nunziati has spent the last seven years as vice president, sales, marketing, Zuru. Prior, he served for almost four years as general manager, Yvolution USA, and over three years as vice president, sales, marketing at Street Surfing LLC. He has also held senior roles at 20th Century Fox, Dreamworks, Nakajima USA, and Starz Media.

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