ZAG Appoints Mark Kingston to SVP, Global Consumer Products

Kingston joins the team from Paramount Global.
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License Global

March 29, 2023

Mark Kingston.
Mark Kingston.ZAG

In response to accelerated global growth over the past two years at


, the company has appointed Mark Kingston to the newly created role of senior vice president, global consumer products. Jeremy Zag, founder and chief executive officer, ZAG, made the announcement. 

Kingston will report to Julian Jacob Zag, executive vice president, global operations and head, consumer products. In his new role, Kingston, who will be based in London, will spearhead the ongoing growth of ZAG’s consumer products business, which includes licensing and merchandising, promotions, gaming and location-based experiences, for all the intellectual properties in ZAG’s portfolio. 

“Mark is an entrepreneurial, accomplished and results-oriented executive with broad international experience who can spearhead ZAG’s licensing and merchandising activities around the globe,” says Jeremy Zag. “His expertise at Paramount in developing innovative and sophisticated solutions to deliver some of the world’s top-grossing global

brands will be invaluable at ZAG as we continue to grow, and I look forward to working together with him.” 

“ZAG’s content resonates with broad audiences around the world, delivering first-class family-friendly storytelling grounded in real life with a little touch of magic to help the characters not only fight supervillains but also help them to discover themselves, all delivered with a sophisticated cinematic experience,” says Kingston. “It’s an incredible opportunity to join ZAG and work alongside Julian and lead the respected team of executives as the company continues to focus on developing products and experiences that inspire a new generation.” 

Kingston joins ZAG following an 11-year career in London, U.K., at Paramount Global (formerly ViacomCBS/Viacom International Media Networks), where he served most recently as senior vice president, international consumer products. 

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