ZAG enters pet space with ZippyPaws to develop "Miraculous" superhero toy collection.

License Global

March 14, 2023

2 Min Read
"Miraculous" pet toys.
"Miraculous" pet toys.ZAG

Five seasons of the animated series "Miraculous" — a show about the tales of superheroes, Ladybug and Cat Noir — has aired in more than 120 countries, often sitting at the top in ratings. With such world-wide success, ZAG is ready to bring the superhero characters of the series to life as the animation studio has signed its first pet license with Zippy Paws.“So many families have pets who are, quite simply, part of the family, and as 'Miraculous' has broad appeal to families, our move into pet licensing is a natural extension for the brand,” says Jeremy Zag, founder and chief executive officer, ZAG. “ZippyPaws designs their products not only with lifestyle in mind but also produces the highest quality products that are the safest in the market.”

The new pet toy products will include a Cheeky Chums Plush of both Ladybug and Cat Noir, a Kwami Plush two-pack featuring Tikki and Plagg, a Rope Gliderz of both superheroes, a Squeakie Pattiez Mirable Box, and a patterned bone that is inspired by the Lucky Charms that appear in the show.

"We’re so excited to partner with ZAG as the first pet license for 'Miraculous — Tales of Ladybug and Cat Noir,'” says Ashley Newman, marketing and communications director, ZippyPaws. “This collection takes characters and imagery from such a beloved property and really gives ZippyPaws an opportunity to put a fresh new spin on classic products. As leaders in the pet industry, we take this as an opportunity to bring a brand that is already so family-oriented, into a category directed to the four-legged members of the family."

Related:ZAG Play x Playmobil to Launch ‘Miraculous’ Toy Range

The licensing agreement will be managed by Julian Jacob, global operations executive vice president and head, consumer products, ZAG, to focus on developing the pet toy products into experiences beyond the screen and inspire new generations to discover their true character. 

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License Global

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