ViacomCBS Announces Leadership Team Promotions

Lourdes Arocho, Chris Groll and Priya Mukhedkar named senior vice president of respective divisions.
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June 26, 2021

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ViacomCBS Consumer Products has announced a series of promotions for executives across the leadership team.

Lourdes Arocho has been promoted to senior vice president, licensing, global games and publishing, Paramount Pictures, ViacomCBS Consumer Products where she will lead the global strategies and partnerships for these businesses; Chris Groll is promoted to senior vice president, consumer products design, ViacomCBS, a role in liaising with the creative community on brand extensions across all ViacomCBS franchises globally; and Priya Mukhedkar takes on the role of senior vice president, packaged goods, ViacomCBS Consumer Products, overseeing CPG in the U.S. and expanding her scope to include global promotions and all seasonal and celebrations businesses.

“I want to congratulate Lourdes, Chris and Priya on their well-deserved promotions and the tremendous leadership that they have shown for their teams,” says Pam Kaufman, president, global consumer products, ViacomCBS. “As they step into

their new positions, these roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises.”

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