‘Super Boomi’ Names Master Licensee in China

Charactopia will leverage its network of licensing partners to build a consumer products program or the series.

ASIA–Up Studios has a tapped Charactopia Licensing, a division of Li & Fung, to serve as the master licensee for its newest animated series “Super Boomi.”

Charactopia, who also holds the master license for Hello Kitty in China, will leverage its network of licensees to build a consumer products program around the new title. 

Most recently, Up Studios signed a multi-year licensing and merchandising agreement with Intercontinental Hotel Group, which saw the development of ‘Boomi’-themed rooms and products in over 80 Holiday Inn hotels and resorts in Greater China.

Produced by Up Studios, “Super Boomi” is one of the first animated shows targeted toward children invested by Tencent Pictures.