‘Super Boomi’ Names Master Licensee in China

Charactopia, who also holds the master license for Hello Kitty in China, will leverage its network of licensees to build a consumer products program around the new title. 

Most recently, Up Studios signed a multi-year licensing and merchandising agreement with Intercontinental Hotel Group, which saw the development of ‘Boomi’-themed rooms and products in over 80 Holiday Inn hotels and resorts in Greater China.

Produced by Up Studios, “Super Boomi” is one of the first animated shows targeted toward children invested by Tencent Pictures.